What does personalization mean?   

Personalization is the ability of service providers to adapt to the tastes and preferences of their customers or target audience, thus creating a greater emotional connection with people. 

Gravotech has great experience in implementing personalized projects through engraving technology with customers from all kinds of fields: jewelry, gifts, perfumery, cosmetics, handicrafts, advertising, drinks, etc.  

Our equipment and solutions include mechanical engraving or laser engraving and cutting, with a recognized reputation, installed in thousands of stores worldwide.  

Benefits that can be achieved with personalization with Gravotech's engraving solution: 

1. Customers willing to pay more for the personalize product  

Product customization or personalization has very powerful effects, that offer customers something unique and exclusive. With the message "nobody is the same", has hit the tastes of those who want a difference between themselves and others.  

In today's globalized world where all products are being standardized, customization allows us to provide exclusivity and that increases the value of the product and the customer's willingness to pay for it. 

2. It allows to differentiate the product from competitors  

Product differentiation can be a key factor when consumers decide to choose one brand or another. If several products have similar characteristics, then having consumers be able to participate in the design of the product creates an emotional implication that will give the product a value far beyond its price tag. 

3. Promote customer loyalty 

With product customization, companies demonstrate a willingness to satisfy and exceed the expectations of their customers and target audience. People like to be treated as unique, so this effort will pay off with loyalty. 

4. If satisfied, customers will recommend the product 

Today, the power of consumers should not be underestimated in promoting products that they like or have satisfied their purchasing expectations, or even exceeded them. 

We want our customers to become fans and prescribers of our brands, so give them a unique shopping experience with personalization! 

5. Impact on the point of sale 

If product customization can be done directly at the point of sale using an engraver, this will create a huge buzz among consumers and generate more traffic at the point of sale. The more customers that pass through your store or stall, the better your chances of making a sale. 

Gravotech engraving machines are perfectly suited for point-of-sale installation as they are compact and completely safe for users and customers. 

6. In-store personalization encourages purchase motivation 

If products can be customized quickly without the customer having to wait, buying momentum is being created. Point-of-sale personalization can help customers make purchasing decisions much faster. 

Gravotech is providing solutions to improve the customer's shopping experience, having developed custom software solutions that are installed on tablets for live testing. 

Customers themselves can participate in the creation of the engraving by choosing products, typography and text, creating an even greater association with the brand. 

7. Developing creativity in the company  

If we want to offer personalized products that are not mass-produced and standard-style, then engraving and cutting machines, tango milling machines and laser machines can be the right choices to accomplish the task.  

You can easily find niche markets for new and original ideas that your customers need in manufacturing. Meet all this without significantly increasing the price of the product because the production costs are low and there are no fixed costs, so the unit price of the product is the same for a large unit or series. 

8. There are many special days and unique occasions to use personalization in driving sales  

Think of all the opportunities you have throughout the year to customize and personalize your products: birthdays, anniversaries, weddings, baptisms, Communion, Valentine's Day, Mother's Day, Father's Day, Christmas, Graduation, etc.  

In addition, personalization is also promoted at sporting events, corporate gifts, promotional gifts, limited edition products, cultural events, travel, and more.  

9. Reduce inventory volume 

Personalization is done when the customer asks for it, in a way that doesn't require a large inventory. The final product is made to order and in this way, the company's money is not fixed and more revenue is obtained.  

10. Very fast return on investment  

Investment in engraving and cutting equipment can be very profitable if we consider the benefits listed above: increased sales, improved profitability, differentiation from the competition, loyalty customer satisfaction, brand awareness, etc.

Gravotech's range of devices to customize and personalize products by engraving: 

1. M20 - engrave electronics or engrave diamonds, very compact for installation in a shop or workshop, directly in public.  

2. LS100 - CO2 laser engraving and cutting machine, is very versatile as it allows engraving and cutting of a wide range of organic materials (wood, methacrylate, plastic, leather, leather, paper, cardboard, cardboard, cork, rubber, felt, textiles, etc...) and marking other materials (glass, granite, slate, painted or anodized metal...).  

3. Welase laser marking machine, a compact machine, simple to use and very flexible. The elegant design has made it the perfect candidate for installation in any store with a public presence. Choose from 4 laser marking technologies (Fibre, CO2, hybrid and green) to adapt to whatever engraving needs the customer requires.  

Reference source 
Técnicas del Engrabado, S.A. (Gravotech)