What is POP marking?

POP (Point of Purchase) or billboards at the point of sale is a very useful advertising method for stores and points of sale. This billboard will help your point of sale stand out from the surrounding environment (where there are many competing products, customers can reach any brand to buy). The most noticeable POPs are standees, product trial booths, billboards hanging in supermarkets, etc.

Most of the time when standing in an environment where it is easy to choose products from different brands, customers' purchasing decisions are greatly influenced by whether they look outstanding and eye-catching. Billboards at the point of sale are a way to attract customers' attention, strategically placed and eye-catching designs to stimulate customers' purchase actions, thereby generating more revenue for more business.

A POP plate placed at the café table, engraved and cut by our engraving machine

Our CNC sign making machine can easily cut in acrylic, wood, metal, cardboard, and many other materials. 

Any creative shape from your imagination and we can make it real even by adding a UV printing process or lighting for colorful advertising. 

Our engraving machine can do:

• Acrylic POS/POP displays 
  
• Backlit Acrylic displays 
  
• Wood POS/POP displays 
  
• UV printed display 
  
• Thin metal cutting 
  
• 2.5D wood carving 
  
• Thick material cutting 
  
• Advertising

Choose the right display and sign making machine 

360° sign making solution 

Design your creation on our CAD/CAM software, select the most appropriate support within our large material catalog and transform it with our rotary or laser sign making machine. 

The Gravotech offer is the only one combining all these technologies on the market and will support you at each of these stages. 

Choose the material you want!

Which one is better: laser or CNC sign making? 

Rotary and laser technologies are fully complementary as they give different visual aspects on the processed materials. 

Our material range like Laserwood or Acrylic, and many others are made for both engraving and cutting. 

The processing of small, medium and large series using the Matrix mode can be a nice productivity boost by cutting batches of displays in one go. 

Our engraving machine

Unlimited sign and POP display possibilities

Thanks to our Print & Cut feature and plug-in, the file from any UV printer can be sent directly from 3rd party software to the laser. 

An embedded camera will acquire the targets and laser will cut the shape automatically around the printed pattern. 

Moreover, Gravostyle™ software combined with our large rotary tables will give more depth to your creations by opening up 3D possibilities. 

Some products are engraved by our engraving machine

Interactive sign, which can be touched by customers

POP displays

Restaurant sign

Customized plastic card holder

ADA Braille indoor signage

Black & white sign